Montreal, Quebec sits on an island in the St. Lawrence River – the city was considered a strategic location long before the arrival of Europeans in Canada.  In 14 days, though, Montreal will explore strategic locations in ways surely not envisioned by French colonists.

Casino de Montreal

Casino de Montreal

Airports Council International – North America is holding its May 31 –  June 3 Marketing and Communications conference in the heart of downtown Montreal.

Barbara Halverstadt, Jacksonville Airport Authority’s  airtrade and marketing manager, is attending the conference for developments impacting the aviation industry.

Beyond meetings, Halverstadt’s priority  is “pitching” Jacksonville International Airport for non-stop routes  to  five high-volume desinations airports  through JIA – Denver, Los Angeles, Seattle, Pittsburgh and Phoenix (JAA statistics).

Air Tran, American Airlines, Continental Airlines, Delta, JetBlue Airways,  Southwest,  United Airlines and US Airways are among airlines holding one-on-one  presentation meetings with national airport marketing representatives.  Route system compatibility and passenger volume are primary considerations for non-stop service.

Good luck, Barbara!

Next stop, Puerto Rico …

– k.a. gardner